Steve was given the ability to hand-select a leadership team, from internal and external candidates – including heads of product development, sales, and marketing. All other functional leaders were included as dotted-line reports from within the existing Lexmark team (R&D, Manufacturing, Packaging, Finance, etc.) Within three months, the combined team was fully operational and had already identified specific solutions for each industry vertical – MICR printers for Community Banks, Specialty Media for Pharmaceuticals, and Daisy-Chain software/hardware for Direct Mail processors. After six months, the product solutions had been developed and the go-to-market strategy was confirmed: specifically, an outside sales team was identified and put under contract, and marketing was executed through industry-specific vehicles – trade publications, industry conferences, etc.