Peregrine Management Consulting, LLC.

CASE STUDY:
STREAMLINING A GLOBAL OPERATIONS DIVISION TO INCREASE EFFECTIVENESS AND DRIVE EFFICIENCIES

The Situation...

In 2017, Wells Fargo Asset Management was selected for a complete business transformation – starting with a new CEO and, eventually, a new leadership team. Steve was selected as the new COO – managing a global team of 400+ with offices across the US and the rest of the world. Steve’s mandate was to consolidate the teams to improve service delivery and generate 10% operating efficiencies.

Assessment

The new group consisted of multiple separate functional units – US Investment Operations, US Mutual Fund Operations, US Product Management (including product development), and an International team that performed all of these functions for non-US geographies. There was significant duplication of efforts, conflicting product development priorities, and reporting complexities.

Action

Steve began with some intensive teambuilding activities, as many of the leaders had conflicting (and often competitive) priorities for many years. He then interviewed the first two layers of leaders and also the leaders of all other functional teams to assess the current state of the Operations team. Based on this assessment, the first phase of the restructure was to consolidate all functions into global mandates – this alone resulted in significant headcount savings, and improved communications. Then, given the different skillsets required, the Product Development function was separated from Product Management; while there were no expense savings, this move resulted in much faster time to market for new products. Also, within Investment and Funds Operations, there were a number of common elements that were identified across the two groups; however, rather than create a separate “CAO” function, Steve worked with the two leaders of those groups to identify which of those elements were aligned with their individual skillsets and/or career aspirations – then, those functions were assigned accordingly in a shared/partnership model. The only function that was intentionally pulled out separately was the “Governance and Reporting” team, to ensure independence and objectivity of management reporting and oversight.

Result

In addition to achieving the cost save targets, the group increased its performance dramatically – including NPD speed to market, Product Management response times, operational error rates, and depth and breadth of management reporting and analysis. Further, team member engagement and cooperation across the groups increased dramatically – with many examples of positive disaster recovery as a result.
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